Being transparent is important. In the future, there will be a charge. But, for the moment, Some Fine Food is free to everyone.

I don't want early adopters to be concerned about future charges. My plan for those regularly using the app, before a cut-off point, is to allow them to keep their free service. Otherwise, why start something now that might be gated in the future?

If anyone is in a position where they can't afford to pay, I'm happy to discuss that with them. In particular, any young chefs or charity organisations. I've been in both positions.